Define the Marketing 4C in an omnichannel strategy

4c marketing mix  The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn,

The 4C marketing strategy puts a strong emphasis on a clear channel of communication between them and the brand In the end, it enables the It's essential to add 4C's with your 4P's traditional marketing Mix in order to attract customer Once they have great experience with the brand, they will buy

marketing strategy You need to find the right mix of all 4 C's to create a campaign to reach your target market and help you achieve your marketing strategy You need to find the right mix of all 4 C's to create a campaign to reach your target market and help you achieve your