The integrated marketing mix: translating the 4 P's into the 4 C's

4c marketing mix Created in 1990, the 4 Cs of the marketing mix is the original 4 C framework It consists of: Customer Wants and Needs; Cost; Convenience; Communication

To understand the use of the 4Ps of Marketing, we need to know the 4Cs of Marketing 4C's of the marketing mix are; Customer Cost Convenience Communication  4club slot The document discusses the 4Cs marketing model which views the marketing mix from the consumer's perspective rather than the marketer's perspective as in